Learn More About The B2Z Team & Core Values

Why We Started B2Z

We understand, from firsthand experience, that trying to comprehend, assess and purchase the right business insurance coverage can be a daunting task. Taking the time to answer questions on lengthy applications, some unrelated to the business, only to find out that coverage is not available for your type of business is tedious and frustrating. Learning that online registration cannot be completed without phoning a broker is beyond annoying.

B2Z is changing all of that. We've designed a new approach for businesses to get the coverage they need, when and how they need it. B2Z is a digitally-native solution that offers insurance plans explained in plain language, an easy application, digital quotes, and mobile claims. These services and our on-the-go access to Customer Experience advocates and policy documents delivered on a mobile device set B2Z apart from traditional insurance companies.

The 4 Values:

In everything we do, we are guided by:

Our Core Values

Every day, we work to raise the bar for the insurance shopping experience and the overall industry. We are continually forging a path to innovation by designing better, more delightful and engaging experiences.

B2Z is “Built to Be Better for Business.” In keeping with that mission, we are guided in everything we do by our four core values:

  • Mindset Matters
  • Experience Leads the Way
  • Humanize the Customer
  • Raise the Bar

We believe:

  • Small and mid-sized enterprises deserve better, more delightful experiences when shopping for insurance
  • In shattering the old ways of the insurance industry
  • That moving forward requires a new mindset
  • That the future is now

Benefits of Joining B2Z

  • Open PTO

  • Health Coverage

  • Flexible Work Schedule

  • On-site Gym
    (free of cost)

  • Happy Hours

  • Choose your Gear

Who We Are and Who We Are Not

While many companies have adapted to changes in the insurance industry, such as new technologies and data, things remain mostly the same. The systems are old and antiquated. The processes are slow, cumbersome and complicated. And for small and mid-sized businesses, the insurance shopping and purchasing experience may leave some companies with coverage gaps or even unprotected.

Our experience-led, data-enabled, human-centric platform is poised to capture the market at this critical point. How consumers shop and experience insurance tomorrow will be very different from what it is today. And B2Z Insurance will be there—championing the change every step of the way.

We are:

  • Customer-focused
  • Spearheading industry change
  • Helping customers adapt and pivot
  • Using data to enhance experiences
  • Working in an open, diverse culture
  • Education-and value-driven
  • Trusted and stable


We are not:

  • Ultra-low-cost
  • Cheap
  • Frustrating
  • Confusing
  • Aggressive


Our Partners

Business Owner’s Policy coverage underwritten by:

Acuity | "Acuity" and its logo are registered trademarks of Acuity, A Mutual Insurance Company. All coverages are underwritten by Acuity, A Mutual Insurance Company with the exception of personal automobile coverage in the state of Texas, which is offered by Acuity TX MGA, Inc. and underwritten by Home State County Mutual Insurance Company. Home State County Mutual Insurance Company is not an affiliate of any Acuity company. Acuity, A Mutual Insurance Company | 2800 South Taylor Drive, Sheboygan, WI 53081

** Earned an A+ rating from A.M. Best on 1/14/2021.
*** Earned an A+ rating from Standard & Poors (S&P) on 8/11/2020.
**** Acuity Insurance is the 59th largest insurer in the nation according to National Underwriter’s 2019 study.

CNA | “CNA" is a registered trademark of CNA Financial Corporation. Certain CNA Financial Corporation subsidiaries use the "CNA" trademark in connection with insurance underwriting and claims activities. Please remember that only the relevant insurance policy can provide the actual terms, coverages, amounts, conditions and exclusions for an insured. All products and services may not be available in all states and may be subject to change without notice.

Coterie Insurance | Coterie and its logo are registered trademarks of Coterie Insurance Agency, LLC. Coterie Insurance products are admitted products written on EXCELLENTE A or A- paper by Spinnaker, Benchmark or Clear Spring Insurance depending on the product and state. Coterie writes 80% of the small business market.

Workers’ Compensation coverage underwritten by:

Employers Insurance Company of Nevada. (National Association of Insurance Commissioners [NAIC] Company Code 10640), domiciled in Nevada, or one of the following Employer brands and subsidiaries: Employers Holdings, Inc., a Nevada holding company; Employers Group, Inc., a Nevada corporation; Employers Compensation Insurance Company (NAIC Company Code 11512), domiciled in California; Employers Preferred Insurance Company (NAIC Company Code 10346), domiciled in Florida; Employers Assurance Company (NAIC Company Code 25402), domiciled in Florida; Elite Insurance Services, Inc., a Nevada corporation; EIG Services, Inc., a Florida corporation.

Pie Insurance | Pie Insurance and the Pie logo are registered trademarks of Pie Group Holdings, Inc. Pie is on a mission to empower small businesses to thrive by providing commercial insurance that is both affordable and as easy as pie. Pie Insurance currently offers workers’ compensation coverage which is rated A- by AM Best and backed by SiriusPoint—providing 75 years of insurance solutions. Pie Insurance is rated as Excellent on TrustPilot.