How To Start A Cleaning Business In Michigan

A closeup of a cleaner in Michigan vacuuming a rug.
| 11.04.22
Susan G.

Why should you start a cleaning business in Michigan? 99.6% of Michigan businesses are small, so the state is an attractive place to start a new small business. Cleaning businesses are in greater demand as people are called back to the office, and their schedules become fuller. And the cost to enter the cleaning business field is low. So if you’ve got the energy, the transportation, and the desire to start your own cleaning business in Michigan, it is an excellent choice! We’ll tell you how to do it.

Steps To Starting A Cleaning Business In Michigan

  1. Get some experience. You don’t want to get through the following steps and realize you hate cleaning up after other people. Join someone else’s cleaning business to gain some experience or offer your services on a barter basis to get a feel for cleaning other peoples’ spaces.

  2. Make a list of cleaning equipment and supplies you’ll need. These are your basic start-up costs, besides any permit or license costs. Think about the kind of supplies your market would expect you to have. Is “green cleaning” with environmentally friendly materials necessary in your area? Or do people want their spaces disinfected?

  3. Look at your competition. How saturated is your market? What are they doing right? What is their pricing? Are cleaners posting often on your community Facebook group? You could post and ask if anyone would be interested in your services while starting your business.

  4. Set your prices. You’ll want to put together a menu of services and associated pricing. Will you have a per-hour price or price based on projects? You may have special move-out/move-in pricing for people relocating or holiday cleaning in November and December. Will you give a price break for more than three cleanings a month? Think about what you can offer without taking too big of a hit to your revenue.

  5. Set your customer policies. Will there be a fee for any day-of cancelations? Are you willing to use a customer’s cleaning supplies? Will you reserve the right to bill extra for heavy cleaning if you communicate the bill change before starting? For example, will you offer punch cards for $10 off a cleaning? How will you communicate your own vacations and sick days? Think about how you will treat your customers and how they should treat you.

  6. Decide on a cleaning business name. Make it a good one! Come up with some options, and then look at your competitors. Search your favorite ideas online to make sure they aren’t taken. When you have more final choices, your local Secretary of State likely has a way to search and make sure the name is available. Make sure your cleaning business name is memorable, tells what you do, and will still make sense if your business grows and you hire cleaners for your team.

  7. Create a cleaning business budget. Now that you’ve considered pricing and what supplies you need for your cleaning business, it is a good idea to make your budget for at least your first month. We have some tips on how to budget for your small business. You may wish to extend your budget into a full business plan, especially if you plan to seek a business loan at any point. Research how you’ll pay business taxes so you can be organized ahead of time.

  8. Register your business and obtain licenses and permits. If you have a name, a plan to get supplies, and a budget that makes it clear that your business can work, you’re ready to move on to making your business official. Registering your business varies by state and depends on whether you’ll be a sole proprietor or forming an LLC. Be sure to search how to register your business in your state. Licenses and permits can vary even more locally, so contact your city or town and ask what your requirements are. You’ll want to complete all of these tasks before you operate under your new cleaning business name.

  9. Get cleaning business insurance. You’ll want to have a general liability policy before visiting other peoples’ homes and offices as a cleaner. Consider an HNOA policy, too, since you’ll be using your car for your cleaning business purposes. HNOA stands for hired and non-owned automobile insurance. We can tell you all about the right business insurance for your cleaning business. And we specialize in business insurance in Michigan!

  10. Market your cleaning business. You’re ready to take on customers by this step, so it is time to consider marketing strategies for your cleaning business to get the word out! Creating social media pages for your business is free and crucial. Plan to post weekly and share specials to community pages when allowed. Word of mouth is your friend, so have business cards ready and ask happy customers to share about your cleaning business. You can look into paid advertising and local team sponsorship as your business grows. No matter what size your business is, you can become active in your local chamber of commerce!

With the steps above, you'll be ready to start your business and take it to the next level. Your cleaning business is in demand, and it is a great time to make your services available. We have some tips just for cleaning businesses to check out, too! We hope this helps you on your way.

About the Author

B2Z Insurance is a small business insurance company that provides coverage for on-the-go business owners: simple explanations, easy application, digital quotes, and mobile claims. A product that is easy-to-use and helps you assess the unique coverage needs of your business with confidence—freeing you up to grow your business.