Since I'm working on updating my website to sell my crafts online...it is time for some business insurance. I want to be covered if something happens...I feel really comfortable with the policy B2Z put together for me. I can afford this and it makes me feel confident about how I'm growing my business!
Hi, we're B2Z. We're built to be better for your sporting goods store business.
While you're outfitting customers with new gear, B2Z can give you the peace of mind of knowing your sporting goods store business is fully insured. Here's how B2Z is different.
Your Business. Your Insurance. Your Way.
- Get a coverage decision in minutes— not days or weeks
- Shop and purchase at your convenience—not ours
- B2Z’s Coverage Tune-Up—understand your coverage needs from the start
- Customizable coverage—fully protect your unique business
- Flexible—choose your coverage date and payment schedule
- Hassle-Free Cancelation—save time by having us cancel your old policy
Why do you need sporting goods store insurance?
Thieves steal equipment, a fire breaks out, or a customer files a lawsuit—putting your sporting goods store business at risk. This is where B2Z can help! We offer coverage that provides the financial support to repair or replace your equipment, and may reduce your costs for liability and other property claims depending on the coverage you choose.

What sporting goods store insurance coverage do you need?
There are a variety of coverage options available for sporting goods store businesses. We recommend these insurance options:
A business owner’s policy is critical for sporting goods store businesses. This insurance type combines general liability and property damage coverage into one convenient policy—it’s an affordable route for comprehensive coverage. A BOP generally extends to cover property damage, loss from catastrophic events, and liability incidents like:
Your sporting goods store likely depends on employees. Most states require businesses with employees to have workers’ comp insurance (WC). Consider the high cost of on-the-job employee injuries. This coverage helps with impending medical bills, lost wages, and legal fees related to lawsuits filed by employees against your sporting goods company. WC can help if:

Hi, I'm your assistant Diya. Not sure what coverage your business needs? I can help.
Try B2Z's Coverage Tune-Up! Take our quick quiz and Diya will tell you the coverage that best fits your business.
- QHow do I get insurance for a sporting goods store business?A
B2Z Insurance is your one-stop-shop for insurance plans to fit your sporting goods store’s small business needs. Depending on the coverage you choose as a retailer, you can reduce the financial burden from theft, accidents, fire, etc. To get started, answer a few basic questions about your sporting goods store business and if we can cover you, choose the coverage that fits.
- QHow much does sporting goods store insurance cost?A
Calculating your policy premium takes the unique factors of your sporting goods store business into account, so it is fully customized. You may be asked about your sporting goods company’s location, the number of full- and part-time employees, and how long you’ve been in the sporting goods stores business, etc. To get a quote in minutes, click on the Start Your Quote button, answer the questions and choose your coverage type. Then pick a policy start date, complete your account profile, and set up payment information. At B2Z, we understand that protecting your sporting goods store and your team is of the highest importance!
- QHow do I cancel my old insurance policy?A
Leave it to B2Z! We can cancel your old policy for you when you opt in to our included hassle-free cancelation service during your purchase.